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THE PERSON BEHIND NORTHLINEIQ

Thaddeus Vale

Founder, NorthlineIQ

I built NorthlineIQ to make a complicated digital picture easier to understand—and to give small businesses a practical way to fix the issues that matter.

Thaddeus Vale, Founder of NorthlineIQ
Thaddeus Vale Founder, NorthlineIQ

WHY NORTHLINEIQ EXISTS

Useful judgment, not another giant audit.

A business can depend on its website, search presence, reviews, listings, booking tools, and analytics without having one clear view of what is working.

NorthlineIQ brings those signals together, explains the few problems worth acting on, and keeps a real person accountable for the review and the work.

RELEVANT EXPERIENCE

Experience connected to the work.

Professional themes

  • Digital and website operations
  • Technical project management
  • Web migrations
  • Search and SEO operations
  • Analytics implementation
  • Workflow and systems design
  • AI-assisted operations

Education

  • MBA
  • B.A. Psychology, University of Washington

ACCOUNTABILITY

A human behind the system, not in front of it.

The product stays centered on the customer’s business, the evidence, and the work. My role is to make sure the diagnosis is understandable, the scope is honest, and the result is checked.

More about Thaddeus

START WITH THE REVIEW

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