Website
Can a visitor understand the business and use the site without unnecessary friction?
DIGITAL IQ
See your digital presence the way a customer experiences it.
Digital IQ connects observable evidence across your website, search presence, reputation, and path to action—then turns it into a short list of priorities.
FIVE DIMENSIONS, ONE VIEW
What Digital IQ looks at.
Each dimension follows a part of the customer journey. Together they show where attention is most likely to matter.
Search Visibility
Can relevant customers discover the business and its important services?
Local Presence
Are location, category, hours, and business identity clear and consistent?
Reputation
Does the visible trust evidence help a customer make a confident choice?
Conversion & Measurement
Can a customer act—and can the business verify that the path worked?
HOW THE SCORE IS BUILT
Evidence first. Human reviewed.
NorthlineIQ reviews available evidence across the five dimensions. Only information that can be reasonably verified contributes to a score, and every assessment is reviewed before delivery.
If important evidence is unavailable, it stays unavailable instead of becoming a false zero.
Read the full methodologySAMPLE ASSESSMENT
From evidence to the next three moves.
Explore a sample salon assessment to see how Digital IQ organizes findings, evidence, confidence, and recommended actions.
Sample salon assessment. Demonstrates the Digital IQ method; it is not a real customer or measured result.
DIGITAL IQ / SAMPLE ASSESSMENT
Juniper Street Studio
Neighborhood salon · Sample assessment
68/ 100
sample
sample
Website
Clear offer; mobile action needs work
- Observed
- The sample homepage states the service and location, but the primary mobile action appears after a long introduction.
- Why it matters
- A visitor who understands the offer but cannot act easily may leave before contacting the business.
- Evidence source type
- Public webpage observation
- Confidence
- High
- Limitation
- No private analytics, heatmaps, or customer-session data were available in this example.
- Recommended action
- Place one descriptive contact action within the first mobile viewport and verify it remains keyboard accessible.
Search Visibility
Service coverage is incomplete
- Observed
- Two priority services in the sample brief do not have a dedicated indexable page.
- Why it matters
- Search engines and prospective customers have less specific evidence that the business serves those needs.
- Evidence source type
- Public index and page inventory
- Confidence
- Moderate
- Limitation
- The sample includes no live Search Console query or impression data.
- Recommended action
- Publish one decision-useful service page before expanding the content footprint.
Local Presence
Core location signals align
- Observed
- The sample website and local profile use the same business name, city, primary category, and contact destination.
- Why it matters
- Consistent identity helps nearby customers recognize that they have found the intended business.
- Evidence source type
- Public business profile and website
- Confidence
- High
- Limitation
- Directory coverage outside the reviewed sources remains unknown.
- Recommended action
- Preserve the aligned core fields and review secondary listings only when a mismatch is observed.
Reputation
Trust is visible but not specific
- Observed
- Recent sample reviews are positive, while few mention the priority services a new customer may be evaluating.
- Why it matters
- Specific, current evidence can reduce uncertainty at the point where a customer compares alternatives.
- Evidence source type
- Public review sample
- Confidence
- Moderate
- Limitation
- Sentiment and authenticity were not independently verified in this sample assessment.
- Recommended action
- Use a neutral post-service review request that invites honest detail without scripting a favorable response.
Conversion & Measurement
Primary constraint
- Observed
- The sample contact path reaches a third-party scheduler, but no reviewed evidence confirms a completed-booking event.
- Why it matters
- Without a reliable completion signal, the business cannot separate traffic changes from booking-path performance.
- Evidence source type
- Public booking path and owner-supplied setup note
- Confidence
- Moderate
- Limitation
- No analytics access or test booking was used; completion tracking remains unverified.
- Recommended action
- Define one booking-complete event, document its trigger, and validate it with a controlled test before optimization work.
THREE MOVES, IN ORDER
Prioritized findings
-
01
Verify the completed-booking signal
Booking handoff observed; completion event unverified
Next: Document and test one booking-complete conversion event.
See where this fits the customer path- Impact
- High
- Effort
- Moderate
-
02
Shorten the mobile path to action
Primary action appears below the first mobile viewport
Next: Move one clear contact action earlier and retest at 320–390px.
See where this fits the customer path- Impact
- High
- Effort
- Low
-
03
Close one priority service-page gap
Two priority services lack dedicated indexable coverage
Next: Build the highest-intent service page first, then measure discovery.
See where this fits the customer path- Impact
- Moderate
- Effort
- Moderate
View the sample rescore comparison
The comparison demonstrates report behavior only. It is not a customer result or measured improvement claim.
- Baseline
- 64
- Sample rescore
- 68
- Change
- +4
AFTER THE REVIEW
Understand first. Decide what to fix second.
The review is useful on its own. If the highest-priority problems fit the defined service boundary, the $299 Digital IQ Fix provides implementation, QA, and a reviewed reassessment.
See the $299 FixSTART WITH YOUR WEBSITE
See what deserves attention.
A free review starts with one public business website.